Top 5 Marketing Tools for Startups

Startups face a lot of challenges of translating their passion, desire, and ideas into profits. If you want to spike your business, then you need to find a system that will support your goals. Considering the progress of technology, you no longer have to rely on the manual process. Nowadays, there are a lot of powerful tools that can offer you amazing features for the price that won’t break your bank account. So, here are the top five tools which can significantly improve your business and boost up your marketing strategy.


This is an all-inclusive software designed for marketing automation. It includes email, social media marketing, analytics, SEO and content management. Hubspot can assist you to achieve optimal conversion and ensures you to follow leads. The software is an excellent solution for startups because it offers a free version of their platform. You can try the free version, and if it proves useful for your business, you can switch to premium one. We can assure you this platform will help you improve your business significantly.


If you are looking for the ways to improve your email marketing, then Robly is an excellent choice for you. It will manage not only your internal emails but also external ones. It features scheduling and planning events as well. The system is user-friendly and cost-effective. You can use the free trial to see whether the platform matches your needs. Even if you decide to pay for a premium version, it won’t break your budget.


Emma is an excellent platform for all startups and a great email marketing system. It is easy to learn and navigate, and it will provide you a variety of email templates that you can explore. You can use this platform to create newsletters in order to deliver information internally and externally.


Following the leads and keeping track of your customers is a form of marketing. This will help your company grow and increase its reputation. Intercom is a platform that focuses on customers and tools are personalized and individualized to follow the leads and clients through live interaction, using texts and chat apps.


The video is a growing trend in all business areas. So, you should be equipped with a video tool such as Wistia to stay on trend, as your business develops. This tool will help you upload and share your videos internally, but also via email to support your email marketing.

Do You Have A Cost-Effective Business?

If you think that starting a business is a challenging task, then you are wrong. Staying aloft is what requires dedication and actual endurance. Based on many experts’ opinion, the survival chance increases over the time. If you manage to survive the first formative year, then you will likely be open for business for the following period. But, you shouldn’t drop down your guard because you will meet obstacles now and then. The most significant mistake business owners make when running a company is neglecting its costs. If you want to find out how to run a cost-effective business, then we have a couple of suggestions for you.

Rent equipment and technology

If you are still new on the market, then renting equipment can significantly reduce your costs. Rental services will not only enable you to have the most up-to-date equipment, but it’s cheaper than buying a new one. This is very useful when it comes to the equipment you use sporadically, such as projectors and video conference technology. Another significant advantage is that you won’t be burdened with the costs of repair.

Explore freelancing options

Small businesses often don’t require or can’t afford a large number of employees, and you probably don’t need them every day. So, instead of hiring some extra staff and paying a full-time salary, you can consider freelancers for your business. There are popular websites you can use to find excellent employees. You would be surprised how much freelancing is accepted in the market, and you can discover qualified experts from various branches. You can pay them by the hour and when you need an extra pair of hands.


Many small businesses often feel the need to rent huge offices space, thinking it will boost the productivity of their employees. While this is true, this move can significantly damage your budget. But, there are more cost-effective alternatives which you can utilize. A lot of startups are choosing to work in coworking space, which is available at a very affordable monthly rate.

Remote working

Remote working is another way to cut down your costs, and the creation of cloud-based services makes this task even more possible. In the last couple of years, flexible working is becoming more and more valued in business. The companies encourage employees to work from home, which can spike the productivity and job satisfaction and also save money on office space. If you are starting your business, then you should apply some of the ways we discussed in this article.